Advertising is an obvious application of selective perception.

Question

Quizplus · Accepted Answer

Selective Perception refers to the tendency of the human brain to filter out certain incoming information, based on their preferences, beliefs or interests. Advertising takes advantage of this by selectively portraying certain aspects of a product or service to make them more appealing to target audiences. They use various strategies such as repetition, association with emotions or celebrities, storytelling, etc. to capture the consumers' attention and influence their perception of the brand or product. Hence, advertising is a clear example of selective perception in action.

Advertising Is an Obvious Application of Selective Perception