Which of the following is FALSE?
A) People meters attempt to measure the channels to which a television set is tuned and who is watching the television set.
B) Radio listening statistics are typically obtained through the use of diaries.
C) BehaviorScan requires only one identification card per household.
D) Both a and b.
E) a,b,and c.
Correct Answer:
Verified
Q18: Nielsen's SCANTRACK service DOES NOT allow clients
Q19: Suppliers of industrial goods advertise most heavily
Q20: Demographically balanced diary panels enable the service
Q22: The Nielsen Retail Index is an example
Q26: A copy of a magazine is used
Q27: "Starch Readership Service"
A) is concerned with industrial
Q28: The main concern of the Starch Readership
Q28: Universal Product Codes are 12-digit numbers imprinted
Q34: The "National Panel Diary" (NPD) is an
Q38: The majority of retail sales information is
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