A copy of a magazine is used in which of the following methods assessing magazine advertising effectiveness?
A)Recognition technique
B)Association technique
C)Recent reading technique
D)Yesterday recall technique
E)Recall technique

Question

Quizplus · Accepted Answer

In recognition technique, respondents are shown a copy of a magazine and are asked whether or not they recognize a particular ad or brand. This method measures the level of exposure to the ad and brand and determines if it has been noticed by the target audience. Therefore, a copy of the magazine is required in this method, making it the best choice among the given options.

A Copy of a Magazine Is Used in Which of the Following