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Basic Marketing Research Study Set 2
Quiz 15: Developing the Sampling Plan
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Question 81
True/False
Stratified samples are most appropriate when the population is known to be "skewed."
Question 82
Multiple Choice
If you have five friends who tell you they all have had a great experience with their purchase of a Chevrolet and you used this evidence to decide to buy a Chevrolet,you would be using
Question 83
Multiple Choice
In practice,simple random sampling should be strongly considered
Question 84
Multiple Choice
If we were to ask college students "To what extent do they value a college degree?" which type of sample plan would be most appropriate?
Question 85
Multiple Choice
Using probability sampling,Sam collected data on the number of dogs owned in each household in the Houston area.He analyzed his data and determined that 1.3 dogs are owned in each household.He might conclude from this information that there is a probability that at least one dog is owned by every household in Texas.Sam used ____ to draw this conclusion.
Question 86
Multiple Choice
A researcher divides the city of Flint,Michigan,into 500 blocks of 10 households each.He requires a sample of 400 households.He selects a sample by randomly selecting 100 blocks and randomly selecting 4 households per block.This is an example of ____.
Question 87
Multiple Choice
If a newspaper editor asks a reporter to interview thirty males and thirty females from each of three geographical areas of a particular city for a prospective story,what type of sampling procedure is being used?