A researcher wants to find out which part of a particular magazine ad is noticed first by the viewer.Which one of the following electronic/mechanical tools would be appropriate for use in this investigation?
A)Eye camera
B)Optical scanner
C)Galvanometer
D)People meter
E)Visual analyzer

Question

Quizplus · Accepted Answer

An eye camera is used to track eye movements and can determine which part of the ad is noticed first by the viewer. This tool would be the best choice for investigating the viewer's attention to the magazine ad. Other options like optical scanner, galvanometer, people meter, and visual analyzer are not appropriate for studying the viewer's attention to the magazine ad.

A Researcher Wants to Find Out Which Part of a Particular