Jack-in-the-Box uses the length of the grass in the front yard of homes as a means of estimating the socioeconomic characteristics of prospective sites.This is an example of
A)direct observation.
B)archives.
C)indirect observation.
D)experiment.
E)None of the above.

Question

Quizplus · Accepted Answer

Indirect observation involves using an indicator or proxy to assess the variable of interest. In this case, Jack-in-the-Box is using the length of grass in the front yard as an indicator of the socioeconomic characteristics of a neighborhood. It is indirect because they are not directly measuring the characteristic.

Jack-In-The-Box Uses the Length of the Grass in the Front