One of the Factors Based on Which a Concept Can

One of the factors based on which a concept can be evaluated for a rough early screen is the "firm worth." It indicates if the:

A) present brand image of the firm is suitable for launching the new product.
B) company has the appropriate technology for manufacturing the new product efficiently.
C) new product project would enhance the firm's competencies.
D) shareholders of the firm approve the introduction of the new product.