Concept testing will most likely work for which of the following types of product?
A)Concepts related to consumer packaged goods.
B)Concepts embodying new art and entertainment.
C)Concepts embodying some new technology that users cannot visualize.
D)Concepts related to a product whose prime benefit is a personal sense.

Question

Quizplus · Accepted Answer

Concept testing is most effective for products that are tangible and easy to visualize, making consumer packaged goods a good fit for this method. New art and entertainment concepts may be too subjective for effective concept testing, and concepts related to new technology may be too difficult for users to visualize. Products whose prime benefit is a personal sense may not lend themselves well to concept testing, as they are often based on emotional and intangible factors.

Concept Testing Will Most Likely Work for Which of the Following