The analysis of the process by which customers compare and evaluate brands based on their attributes or features is best described by the term _____ analysis.
A)trade-off
B)dimensional
C)fundamental
D)lexical

Question

Quizplus · Accepted Answer

Trade-off analysis, also known as conjoint analysis, is used to understand how customers evaluate and compare different brands based on their attributes or features.

The Analysis of the Process by Which Customers Compare and Evaluate