Determinant attributes should be identified prior to conducting a conjoint analysis.

Name: Determinant attributes should be identified prior to conducting a conjoint analysis.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Determinant attributes are the important attributes that determine the decision-making process of the customers. Identifying these attributes prior to conducting conjoint analysis helps in designing the study and selecting appropriate attribute levels to include in the analysis.

Determinant Attributes Should Be Identified Prior to Conducting a Conjoint