Conjoint analysis has been shown to provide a valid early indication of ultimate product success for ____.
A)product line extensions
B)new-to-the-world products
C)cost reduced products
D)repositioned products

Question

Quizplus · Accepted Answer

Conjoint analysis is particularly effective for product line extensions as it helps in understanding consumer preferences and trade-offs among different product attributes, which is crucial for extending existing product lines.

Conjoint Analysis Has Been Shown to Provide a Valid Early