Conjoint analysis is an analytical tool used to assess tradeoffs much like _____ analysis is a tool to develop perceptual maps.
A)factor
B)block
C)features
D)concept

Question

Quizplus · Accepted Answer

Conjoint analysis and factor analysis are both used in market research and statistical analysis, but they serve different purposes. Conjoint analysis is used to examine tradeoffs, while factor analysis is used to identify underlying dimensions of data. Block analysis refers to a method used in experimental design, and concept analysis refers to the process of identifying and defining abstract concepts. Features analysis does not relate to a specific statistical or market research tool.

Conjoint Analysis Is an Analytical Tool Used to Assess Tradeoffs