Combinations of several attributes to which a respondent states likelihood of purchase using a number between 0 and 100 are known as ____.
A)calibration concepts
B)part-worths
C)fragments
D)feature groups

Question

Quizplus · Accepted Answer

Calibration concepts are combinations of attributes used to gauge a respondent's likelihood of purchase, typically rated on a scale from 0 to 100.

Combinations of Several Attributes to Which a Respondent States Likelihood