Analytical attribute techniques are felt to be more useful in Eastern culture than in Western.
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Q2: Gap analysis does not discover demand.
Q4: A product is really nothing but attributes.
Q5: Techniques used for creating perceptual gap maps
Q7: With reference to gap maps,attributes that are
Q8: The "data cubes" produced by AR perceptual
Q9: Western (particularly European and North American)thought goes
Q11: In order to be useful,a factor which
Q13: Factor analysis can be used to reduce
Q15: A product attribute which indicates what the
Q18: Product attributes include features, functions, and benefits.
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