Factor analysis can be used to reduce an "overwhelming" number of attributes to a manageable number of underlying dimensions / factors that can serve as the axes of the perceptual maps.

Question

Quizplus · Accepted Answer

This statement is true. Factor analysis is a statistical technique used to identify the underlying dimensions or factors that explain the variation in a set of observed variables. By identifying these factors, factor analysis can help in reducing the number of attributes to a smaller number of underlying dimensions, which can then be used to create perceptual maps or other visual representations of the data.

Factor Analysis Can Be Used to Reduce an "Overwhelming" Number