The data obtained from users using customer attribute ratings is used for creating an OS perceptual gap map.
Correct Answer:
Verified
Q2: Gap analysis does not discover demand.
Q13: Factor analysis can be used to reduce
Q15: A product attribute which indicates what the
Q16: Dimensional analysis focuses upon:
A)features.
B)functions.
C)benefits.
D)economic gains.
Q18: Product attributes include features, functions, and benefits.
Q18: A pen that sprays ink onto the
Q19: Which of the following attributes of a
Q20: The feature attribute of a product indicates:
A)what
Q21: With reference to gap maps,which of the
Q22: Analytical attribute techniques are used to:
A)identify users'
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