_____ is a statistical technique which uses maps of the market to determine how various products are perceived by how they are positioned on the market map.
A)SWOT analysis
B)Gap analysis
C)Risk analysis
D)Trend analysis

Question

Quizplus · Accepted Answer

The technique being described is called gap analysis. It involves mapping the market to determine how products are perceived by consumers in relation to their positioning on the map. This allows companies to identify gaps in the market and opportunities for new products or improvements to existing ones. SWOT analysis, risk analysis, and trend analysis are all different techniques used in market research but do not involve mapping or positioning of products on a market map.

_____ Is a Statistical Technique Which Uses Maps of the Market