In AR perceptual gap mapping,once the Likert-scale attribute scores are obtained,average ratings of each brand on each attribute are presented in the:
A)cubical plot.
B)cluster plot.
C)spherical plot.
D)snake plot.

Question

Quizplus · Accepted Answer

Snake plot is the most appropriate choice for presenting the average ratings of each brand on each attribute in AR perceptual gap mapping. Snake plots are ideal for comparing multiple brands on multiple attributes, as they allow for easy visualization and comparison of the performance of each brand on each attribute. The plot consists of a series of lines or curves, each representing a different brand, with each point on the line representing the average score for that brand on a particular attribute.

In AR Perceptual Gap Mapping,once the Likert-Scale Attribute Scores Are