GAP analysis may be criticized for of all of the following reasons EXCEPT:
A)it overlooks nuances and shadings of consumer responses.
B)it cannot identify or evaluate interrelationships and synergies.
C)it cannot deal with "conceptual leaps" critical to developing new-to-the-world products.
D)it cannot be used for concept generation and new product development.

Question

Quizplus · Accepted Answer

GAP analysis can be used for concept generation and new product development, so this option is not a valid criticism of the tool. Options A, B, and C cite valid critiques of GAP analysis, which are that it overlooks nuances, cannot evaluate interrelationships and synergies, and cannot deal with conceptual leaps.

GAP Analysis May Be Criticized for of All of the Following