This technique has long been used in psychology to enhance creativity but there is little evidence of its successful use in generating ideas for new products.It is valuable in instances where product users are unable to visualize or verbalize their reactions.It should also be valuable where consumers are emotionally unable or unwilling to express their views.
A)Focus group
B)Interviewing
C)Role playing
D)Reviewing published sources

Question

Quizplus · Accepted Answer

Role playing is the most appropriate technique in scenarios where product users are unable to visualize or verbalize their reactions and where consumers are emotionally unable or unwilling to express their views. Although focus groups and interviewing are commonly used techniques, they may not be effective in gathering insights from such users. Reviewing published sources, on the other hand, is not a technique that involves direct user involvement and is mainly used for secondary research.

This Technique Has Long Been Used in Psychology to Enhance