Question 1

The innovation process always starts with technology and either of the other two dimensions,form and benefit,come second.

Accepted Answer

The innovation process does not always start with technology. It can start with a benefit or a form as well, and then technology is used to support and enhance the innovation.

Question 2

Identify the activity that does NOT take place during the phase of "preparing a firm for ideation."

Accepted Answer

In-depth analysis of markets does not take place during the phase of preparing a firm for ideation. It is a separate stage that usually follows ideation and involves a thorough analysis of potential markets for the new product or service.

Question 3

A new product only really comes into being when its concept is generated.

Accepted Answer

A new product comes into being when it is developed and introduced to the market, not just when its concept is generated. Concept generation is an early stage in the product development process.

Question 4

According to the MBTI Creativity Index,creative people tend to be more judging than other individuals.

Accepted Answer

The MBTI Creativity Index does not measure or indicate that creative people are more judging than other individuals. The index only measures the level of openness to new experiences, which is one of the personality traits associated with creativity.

Question 5

The America-First Corporation deliberately staffs its creative teams with a blend of highly creative and highly practical people.The firm is employing the creative abrasion technique.

Accepted Answer

The statement is true. The America-First Corporation is deliberately staffing its creative teams with a mix of highly creative and highly practical people, which is an example of the creative abrasion technique. This strategy aims to foster creativity by encouraging diverse ideas and perspectives to collide and create innovative solutions.

Question 6

Under an open innovation policy,firms start with the understanding that much,if not most,of the knowledge they could use resides outside the firm.

Accepted Answer

This statement is true. Under an open innovation policy, firms accept that they cannot rely solely on internal knowledge and expertise, and actively seek and utilize external knowledge and resources to enhance their innovation capabilities.

Question 7

Which of the following statements is true regarding creative people?

Accepted Answer

Research has shown that creativity is not limited to a certain age range, and that creative individuals tend to maintain their creativity throughout their lifespan. While there may be some examples of eccentric creative individuals, this trait is not universal among all creative people. Additionally, there are various ways in which creativity can be measured, such as through divergent thinking tests. Finally, while some individuals may have a natural inclination towards creativity, it is possible for individuals to benefit from training and development in creative thinking skills.

Question 8

The majority of potential product concepts generated by consumers / users are for new-to-the-world products.

Accepted Answer

The majority of potential product concepts generated by consumers/users are not typically for new-to-the-world products, but rather for improvements or variations of existing products.

Question 9

Since creative people often interact with other creative types,they tend to respond best to group rewards.

Accepted Answer

Creative people often value individual recognition and autonomy, and may not always respond best to group rewards, as they might prefer rewards that acknowledge their personal contributions and creativity.

Question 10

The America-First Corporation is preparing to staff its new product development department.In order to identify and choose more creative persons,the firm should probably screen applicants using the:

Accepted Answer

The Myers-Briggs Type Indicator (MBTI) is commonly used to assess personality types and can help identify individuals with creative and innovative thinking styles, which is beneficial for roles in new product development.

Question 11

According to the MBTI Creativity Index,creative people tend to be more:

Accepted Answer

The MBTI Creativity Index suggests that creative people tend to be more thinking than feeling, indicating a preference for logic and analysis over emotions and personal values.

Question 12

The closed innovation model allows for inputs to come from internal sources as well as external ones.

Accepted Answer

The closed innovation model may limit innovation inputs to internal sources, but it can also incorporate external inputs through partnerships or strategic alliances.

Question 13

Lead users are especially helpful in giving new product ideas because their work is of the problem-find-solve type.

Accepted Answer

Lead users are individuals who experience problems or needs before the majority of the market, and actively seek out solutions to those problems. As a result, they tend to be creative and innovative in finding solutions, making them valuable sources of new product ideas.

Question 14

Any two of the three product inputs-form,benefit,technology-are sufficient to produce a concept.

Accepted Answer

According to the statement, any two of the three product inputs-form, benefit, technology-are sufficient to produce a concept. Therefore, it is true that only two of them are sufficient to produce a concept.

Question 15

Creativity can be measured.

Accepted Answer

While creativity is often seen as subjective and difficult to measure, there are tests and assessments that have been developed to attempt to measure creativity. These measurements may include tasks designed to assess imagination, originality, and problem solving skills. However, measurements of creativity should be viewed with caution and may not fully capture the complexity and richness of creative thinking.

Question 16

One important principle firms should follow is to ask customers what product improvements they want rather than asking them for outcomes.

Accepted Answer

Asking customers for desired outcomes rather than specific product improvements can lead to more innovative solutions, as customers may not always know the best way to achieve their desired results.

Question 17

Most people solve problems in ways that have worked for them in the past.This type of thinking is known as _____ thinking.

Accepted Answer

Reproductive thinking refers to solving problems using familiar and previously successful methods. It involves using existing knowledge, skills, and experiences to come up with a solution. This type of thinking is useful in many situations, but it can also limit creativity and innovation.

Question 18

3M used a program called IDEA (identify,develop,expose,and action)to encourage creative thinking.

Accepted Answer

The answer of 3M used a program called IDEA (identify,develop,expose,and...

Question 19

Generally the "best" sequence for new product development is to progress from technology,to benefits,and then to the finished form.

Accepted Answer

The best sequence for new product development is to progress from identifying customer needs and benefits, developing a concept and design, and then using technology to create the finished form. Technology should be a means to support the development of the product, not the starting point.

Question 20

In most industries,one of the three dimensions of innovation often needs no attention because of general knowledge within the industry.

Accepted Answer

In most industries, one of the three dimensions of innovation (product, process, or business model) is often well-understood and requires less attention due to the industry's collective knowledge and experience.

Quiz 4: Creativity and the Product Concept