Department head Matt wants the department members to be convinced of the merits of a new procedure, so he gets a well-liked worker to promoted the new procedure.Matt is using the persuasion principle known as

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Matt is using social proof by getting a well-liked worker to promote the new procedure in order to convince the other department members. This principle involves using the influence of others to persuade someone to do something or believe something. In this case, Matt is using the influence of a respected colleague to get others to buy into the new procedure.

Department Head Matt Wants the Department Members to Be Convinced