The implementation of customer relationship management (CRM) is a method of
A)managing inventory.
B)changing the organizational structure.
C)getting close to customers and understanding their needs.
D)improving an organization's product development plan.
E)rearranging the facility layout.

Question

Quizplus · Accepted Answer

One functional strategy managers can use to get close to customers and understand their needs is customer relationship management (CRM).

The Implementation of Customer Relationship Management (CRM) Is a Method