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Business
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International Business Opportunities
Quiz 8: International Expansion and Global Market Opportunity Assessment
Path 4
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Question 1
True/False
The business competence of an organization renders concepts like political stability and legal security irrelevant.
Question 2
True/False
A PESTEL analysis helps managers gain a better understanding of the opportunities and threats they face.
Question 3
True/False
Managers also need to take into consideration the macroeconomic factors that will have near-term and long-term effects on the success of their strategy.
Question 4
True/False
Firms are more likely to be successful when they exploit a change in the environment rather than simply survive or oppose the change.
Question 5
True/False
Product differentiation plays a critical role for companies entering a new market.
Question 6
Short Answer
In a truly global industry,the core product is standardized,the marketing approach is relatively uniform,and competitive strategies are integrated in different international markets.