Because Procter and Gamble is a global marketer of consumer products and boasts a wide variety of end-user markets,its marketing organizational format is ____________________________.
A) matrix
B) product
C) region
D) production process

Question

Quizplus · Accepted Answer

MNCs, especially those marketing consumer products and those with very diverse end-user markets, commonly organize their global strategic business units based on products. This way, the firm can focus on continuous innovation and improvement of the products to keep them competitive on a global scale.

Because Procter and Gamble Is a Global Marketer of Consumer