Using market share and mass awareness measurements are no longer sufficient to clarify the impact of marketing on a firm's revenue,profitability,and reputation.

Question

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With the rise of digital marketing, customer engagement and brand perception have become more important factors to consider in evaluating the impact of marketing on a company's success. Merely looking at market share and mass awareness is no longer sufficient to paint a comprehensive picture of a marketing campaign's effectiveness.

Using Market Share and Mass Awareness Measurements Are No Longer