Question 1

Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________.
A) both internal and external factors
B) the stage of the product life cycle
C) external factors
D) internal factors

Accepted Answer

There are no internal factors included in Adeena's research.

Question 2

High end kitchen cookware manufacturer LeCreuset's products are widely available through specialized retailers such as Bed,Bath and Beyond,and can also be found at department store chains such as Macys.However,the product is not heavily distributed through other types of retailers such as discount stores.LeCreuset's distribution strategy would be considered ________________.
A) intensive
B) selective
C) exclusive
D) dual

Accepted Answer

Because LeCreuset's distribution is through specialized retailers it would not be considered intensive.

Question 3

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

Accepted Answer

The type of distribution outlets used for a specific product may vary depending on factors such as cultural differences, local regulations, logistics, and consumer behavior in each foreign market. Therefore, it may not be easy to standardize distribution outlets across multiple foreign markets.

Question 4

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

Accepted Answer

Procter and Gamble (P&G) has been quite successful in penetrating the rural Chinese market, adapting its products and marketing strategies to meet the needs and preferences of rural consumers, thereby achieving significant growth and market presence in these areas.

Question 5

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n)_______________ distribution strategy,and a _____________ financial investment.
A) selective, moderate
B) exclusive, minimal
C) intensive, large
D) intensive, minimal

Accepted Answer

The goal of high market penetration, and the nature of the product, indicate that selective distribution would be an inappropriate strategy for this product.

Question 6

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________.
A) mix
B) breadth
C) width
D) length

Accepted Answer

The term "length" refers to the number of levels in a distribution channel, from the manufacturer to the final user. Therefore, D is the best choice. A, B, and C are not relevant terms in this context.

Question 7

The stage of the product life cycle in which your product is currently operating is one consideration in distribution strategy development.

Accepted Answer

The stage of the product life cycle can significantly impact the distribution strategy as the marketing mix may need to be adjusted to meet changing consumer needs and preferences over time. For example, in the introduction stage, the focus may be on building awareness and distribution channels may be limited. As the product moves into the growth stage, distribution may expand to meet increasing demand, and in the maturity stage, businesses may look to establish cost-effective distribution channels to maintain profitability.

Question 8

Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.

Accepted Answer

Strategic alliances and franchising agreements involve a close partnership between two parties, allowing for regular communication and monitoring of sales activities abroad. This enables both parties to stay informed and make adjustments as necessary based on market trends and customer behavior.

Question 9

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.
A) width
B) length
C) directness
D) standardization

Accepted Answer

Channel width refers to the number of distribution channels through which a company sells its products. In this scenario, Wendy is evaluating her distribution network based on the types of retailers she sells to. Therefore, she is analyzing her channel width.

Question 10

In Yemen,consumer products are primarily distributed via small,often mobil retail kiosks situated in a local souk,or town marketplace.Residential luxuries such as refrigerators are not as readily available,so food and other items are purchased on a daily basis.This scenario speaks to the dimensions of _______________ and ______________ which must be considered when establishing a foreign market distribution strategy.
A) consumer shopping habits, outlet preferences
B) market size, consumer distribution
C) life cycle stage, regulations
D) economics, education

Accepted Answer

The consumer shopping habits and outlet preferences are crucial factors to consider when establishing a foreign market distribution strategy as they impact how and where consumers purchase products. In Yemen, the small retail kiosks in town marketplaces are the primary distribution channels for consumer products, and residential luxuries like refrigerators are not as readily available. Therefore, understanding these consumer shopping habits and outlet preferences is essential for successfully distributing products in Yemen.

Question 11

The intimacy of distributor relationships is more intense as the complexity of the product increases.

Accepted Answer

As the complexity of the product increases, distributors often require more specialized knowledge and support from the manufacturer, leading to a closer relationship between the two parties. This can result in an increased level of intimacy within the relationship.

Question 12

Rolex watches employs a(n)_______________________ distribution strategy.
A) limited
B) selective
C) intensive
D) exclusive

Accepted Answer

The term 'limited' is not one which is used to describe a specific distribution strategy.

Question 13

When Greatlands Beer salespeople sell their products to consumers at holiday events and fairs across the U.K.,they are employing this type of distribution.
A) intensive
B) business to business
C) indirect
D) direct

Accepted Answer

The strategy would not be considered intensive as it involves only a limited type of retail outlet.

Question 14

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.
A) sociocultural
B) legal/regulatory
C) technological
D) economic

Accepted Answer

These firms' Chinese sales were limited by new regulations which required their salespeople to pass an exam administered by local authorities. This would not be a sociocultural restriction.

Question 15

Lorenzo is assessing the internal factors that impact his channel development in the Middle East.Among other issues,he is considering _________________________________________.
A) market penetration objectives and the financial strength of his firm
B) local regulations
C) consumer shopping habits and market size
D) the stage of the product's life cycle

Accepted Answer

The answer of Lorenzo is assessing the internal factors that...

Question 16

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

Accepted Answer

Choosing indirect export as an international market entry mode often forces the company to delegate its distribution choices to a foreign partner.

Question 17

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.
A) distribution centers
B) wholesalers
C) intermediaries
D) principals

Accepted Answer

Distribution centers are large scale warehouses and not a form of channel partner.

Question 18

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________.
A) specialty
B) exclusive
C) selective
D) intensive

Accepted Answer

'Specialty' is not considered a type of distribution strategy, but in dealing with the products noted in the question, it would be clear that these are not specialty items.

Question 19

In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

Accepted Answer

In a growing economy, there is typically more demand for goods and services, leading to more specialization and larger retail and wholesale institutions. As a result, less efficient intermediaries may exit the market.

Question 20

In an exclusive distribution strategy,___________________________________.
A) only a limited number of retailers have the right to sell products in their specific territories
B) product is made available exclusively through online sales
C) competitive products are not allowed to be sold in the same store
D) products are sold in every available distribution outlet

Accepted Answer

In exclusive distribution strategy, the manufacturer or supplier only appoints a limited number of retailers or distributors who have exclusive rights to sell products in their specified territories or regions. This strategy gives more control to the manufacturer over how their products are marketed and sold, and also ensures that the brand is not diluted by widespread availability.

Quiz 12: Global Placement and Distribution Channels

Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________.

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) ___ distribution strategy,and a _ financial investment.

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________.

The stage of the product life cycle in which your product is currently operating is one consideration in distribution strategy development.

Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.

The intimacy of distributor relationships is more intense as the complexity of the product increases.

Rolex watches employs a(n) _______________________ distribution strategy.

When Greatlands Beer salespeople sell their products to consumers at holiday events and fairs across the U.K.,they are employing this type of distribution.

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.

Lorenzo is assessing the internal factors that impact his channel development in the Middle East.Among other issues,he is considering _________________________________________.

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________.

In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

In an exclusive distribution strategy,___________________________________.

Quiz 12: Global Placement and Distribution Channels

Adeena is finalizing her distribution strategy in Indonesia,and is developing statistics regarding local regulations,the competitive climate,and consumer shopping habits there.Adeena is assessing ________________________.

The type of distribution outlets used for a specific product in multiple foreign markets is one factor that is easily standardized.

Procter and Gamble's venture into rural Chinese consumer products distribution has not produced satisfactory results for the firm.

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) _______________ distribution strategy,and a _____________ financial investment.

The number of levels and types of intermediaries which perform some work to bring the product to the final user defines distribution channel ______________.

The stage of the product life cycle in which your product is currently operating is one consideration in distribution strategy development.

Strategic alliances and franchising agreements allow constant monitoring of sales activities abroad.

If Wendy is assessing her distribution network on the basis of the types of retailers to whom she sells; for example,convenience stores,department stores,and discount outlets,she is analyzing channel ________________.

The intimacy of distributor relationships is more intense as the complexity of the product increases.

Rolex watches employs a(n) _______________________ distribution strategy.

When Greatlands Beer salespeople sell their products to consumers at holiday events and fairs across the U.K.,they are employing this type of distribution.

Mary Kay,Amway,and Avon lost significant sales in China due to the nature of their distribution network and the __________________ environment.

Lorenzo is assessing the internal factors that impact his channel development in the Middle East.Among other issues,he is considering _________________________________________.

Choosing indirect export as an international market entry mode will provide complete control of the foreign marketing strategy.

The food brokers and supermarkets who sell Mertensen's salt to the consumer are classified as ___________________.

In Europe,products such as milk,snack foods,and cigarettes are purchased with high frequency,and found in almost every possible outlet.The distribution strategy used for these types of items would be ____________________.

In a growing economy it is expected that retail and wholesale institutions becomes larger and more specialized,while less efficient intermediaries exit the market.

In an exclusive distribution strategy,___________________________________.

Beechwood Gums has identified a high market penetration as one of its key objectives in pursuing the market in Russia.Accordingly,it will require a(n) ___ distribution strategy,and a _ financial investment.