Invotech sells the latest in large scale printing equipment to wallpaper producers,who depend on the firm for continuous service and technical support.Invotech's best option for distribution involves ________________________.
A) direct sales through an internal sales force
B) indirect sales involving distributors and retailers
C) three-tiered distribution
D) indirect sales involving distributors

Question

Quizplus · Accepted Answer

Direct sales through an internal sales force is the best option for Invotech because it allows them to maintain close relationships with their clients, who rely heavily on continuous service and technical support for their large scale printing equipment. This approach ensures better control over the service quality and customer experience.

Invotech Sells the Latest in Large Scale Printing Equipment to Wallpaper