When Michelin taught its distributors how to promote its new line of tires based on their superior product characteristics,they exhibited the channel management practice of __________.
A) coverage management
B) motivational programs
C) performance management
D) capability-building programs

Question

Quizplus · Accepted Answer

This term would refer to the method in which distributor territory responsibilities are identified, not training programs.

When Michelin Taught Its Distributors How to Promote Its New