In an exclusive distribution strategy,___________________________________.
A) only a limited number of retailers have the right to sell products in their specific territories
B) product is made available exclusively through online sales
C) competitive products are not allowed to be sold in the same store
D) products are sold in every available distribution outlet

Question

Quizplus · Accepted Answer

In exclusive distribution strategy, the manufacturer or supplier only appoints a limited number of retailers or distributors who have exclusive rights to sell products in their specified territories or regions. This strategy gives more control to the manufacturer over how their products are marketed and sold, and also ensures that the brand is not diluted by widespread availability.

In an Exclusive Distribution Strategy,___________________________________