Ibernia is a country with a stable,albeit small,cola market.Mohammed's research team advised him that consumers enjoy guava-flavored cola drinks.While this market was accessible through his existing distributors and retailers,Mohammed did not feel he had a viable market segment.What is the most likely reason?
A) The factor of flavor is not different enough to warrant a change in the marketing mix.
B) The market was not large enough to be profitable.
C) The number of consumers who would prefer a guava-flavored cola is impossible to measure.
D) The market is highly unstable.

Question

Quizplus · Accepted Answer

Different flavors are distinct enough to warrant a change in the marketing mix.

Ibernia Is a Country with a Stable,albeit Small,cola Market