The goal of the STP process is to identify and engage the right customer segments in global marketing while preserving brand identity.

Name: The goal of the STP process is to identify and engage the right customer segments in global marketing while preserving brand identity.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The STP process (Segmenting, Targeting, Positioning) in global marketing aims to identify and engage the right customer segments while maintaining brand identity, making the statement true.

The Goal of the STP Process Is to Identify and Engage