When the organization for growers of apples and cherries in Washington State framed the fruits as 'hip and cool' for younger Taiwanese consumers,it was employing the marketing processes of _______________________________.
A) segmentation, targeting, and positioning
B) pricing, distribution, and product development
C) environmental scanning and analysis
D) market research and analysis

Question

Quizplus · Accepted Answer

The organization used segmentation by targeting younger Taiwanese consumers, positioning the fruits as 'hip and cool' to appeal to their tastes and preferences.

When the Organization for Growers of Apples and Cherries in Washington