Juanita is researching the European market for bicycles.In doing so,she develops profiles of various markets by looking at GNP per capita,population size,and location. Juanita is implementing ___________________.
A) company-based segmentation
B) macro-segmentation
C) consumer-based segmentation
D) micro-segmentation

Question

Quizplus · Accepted Answer

This approach to segmentation would involve more sophisticated behavioral-based segmentation methods in a business-to-business setting which allow for a finer "slicing and dicing" of the markets and therefore more precise targeting and positioning strategies.

Juanita Is Researching the European Market for Bicycles