The process of subdividing a market into distinct subsets of customers that behave in the same way or have similar needs defines ___________________________.
A) segmentation
B) market division
C) standardization
D) evaluation

Question

Quizplus · Accepted Answer

Segmentation is the process of dividing a market into subsets of customers with similar needs or behaviors. This process enables marketers to deliver more targeted and effective marketing messages to specific customer groups, ultimately improving overall marketing performance. Market division, standardization, and evaluation are not accurate descriptions of this process.

The Process of Subdividing a Market into Distinct Subsets of Customers