Due to the Internet,firms that use a focus strategy have new opportunities to _________.
A) respond quickly to customer requests
B) provide more services and features
C) access niche markets in a highly specialized fashion
D) access markets less expensively

Question

Quizplus · Accepted Answer

With focus strategies, the Internet offers new avenues in which to compete because they can access markets less expensively (low cost) and provide more services and features (differentiation). Some claim that the Internet has opened up a new world of opportunities for niche players who seek to access small markets in a highly specialized fashion.

Due to the Internet,firms That Use a Focus Strategy Have