Which of these statements regarding the industry life cycle is correct?
A) Part of the power of the market life cycle is its ability to serve as a short-run forecasting device.
B) Trends suggested by the market life cycle model are generally not reversible or repeatable.
C) It points out the need to maintain a differentiation advantage and a low cost advantage simultaneously.
D) It has important implications for company generic strategies, functional areas, value-creating activities, and overall objectives.

Question

Quizplus · Accepted Answer

Industry life cycles are important because the emphasis on various generic strategies, functional areas, value-creating activities, and overall objectives varies over the course of an industry life cycle.

Which of These Statements Regarding the Industry Life Cycle Is