Which of the following is an advantage of making a new generation of technology backward compatible?
A) Consumers will have to buy completely new complements.
B) Consumer switching costs may be lower because they anticipate using their existing complements.
C) Competitors will be unable to imitate the company's strategy of making the technology backward compatible.
D) It is typically less expensive to make a new generation of technology backward compatible than to not make it backward compatible.

Question

Quizplus · Accepted Answer

Making a new generation of technology backward compatible can lower consumer switching costs as they can continue to use their existing complements, such as software or accessories. This can make it easier for consumers to adopt the new technology, which can be an advantage for the company.

Which of the Following Is an Advantage of Making a New