Biogyn Lifesciences wanted to enhance the adoption of its new diagnostic substances by hospitals.So,it made an agreement with the dominant producer of glass slides and test tubes to have its diagnostic substances sold to hospitals in a package with the glass slides and tubes.This is known as
A) backward compatibility.
B) penetration pricing.
C) a bundling relationship.
D) disintermediation.

Question

Quizplus · Accepted Answer

This is an example of a bundling relationship, where two or more products are sold together as a package deal to increase their adoption or sales. In this case, Biogyn Lifesciences has bundled its diagnostic substances with glass slides and test tubes to make it more convenient for hospitals to purchase and use them together.

Biogyn Lifesciences Wanted to Enhance the Adoption of Its New