Question 1

Talkaphone discovered that teens preferred text messaging and that senior citizens preferred cell phones that could take pictures.It was too expensive to provide the highest quality of both these functions in a cell phone; so they provided a second-tier level of quality,but included both features to appeal to both markets.As a result

Accepted Answer

The answer of Talkaphone discovered that teens preferred text messaging...

Question 2

Talkaphone decided to emphasize text messaging capabilities in its cell phones and to only incorporate a basic photographic capability.This led to slow sales most likely because

Accepted Answer

Talkaphone neglected to invest in a feature that customers valued more, such as a better camera or longer battery life, in favor of text messaging capabilities. This resulted in slow sales, as customers did not see the value in sacrificing other features for text messaging.

Question 3

Jasbar Industries has developed a product with a very short product development cycle.Which of the following results can it expect?

Accepted Answer

The answer of Jasbar Industries has developed a product with...

Question 4

Bob King,a Senior Vice President at Associated Grocers,called a meeting between the production team and the pricing department.These two groups had an ongoing conflict regarding the development and implementation of a software pricing program.Bob is the product champion for this project and probably wants to stimulate _____ between these two departments.

Accepted Answer

Bob King is calling a meeting to resolve ongoing conflicts between the production team and the pricing department regarding a software pricing program. As the product champion, his objective is likely to stimulate communication and cooperation between the two departments to help resolve conflicts and move the project forward. Therefore, choice A, communication and cooperation, is the best answer. Choices B, creative conflict, C, resolution diversity, and D, design suggestions, are not relevant to the situation based on the given information.

Question 5

Pioneer Cleaning Equipment has a basic concept for a new floor buffing machine and a business plan for that machine.Which stage in the stage-gate process comes next?

Accepted Answer

The next stage after having a basic concept and business plan is to begin the actual design and development, which includes the details of manufacturing, marketing, and operations.

Question 6

Even though WordPerfect had a great product that fit customer requirements,it lost critical market share to Word for Windows as it was slow in coming out with its windows-based word processing program.This was probably due to the fact that its

Accepted Answer

WordPerfect's slow product development cycle time meant that it was unable to quickly adapt to changing market demands and customer requirements. This ultimately resulted in the loss of critical market share to competitors like Word for Windows.

Question 7

Android Systems developed a robot that was very popular and sold well.However,it never recovered the full cost of product development.This points out that the development efforts must be both

Accepted Answer

The fact that the robot was popular and sold well indicates that the development efforts were effective in meeting customer needs. However, the fact that the full cost of product development was not recovered suggests that the efforts were not efficient enough. Therefore, both effectiveness and efficiency are important for successful product development.

Question 8

The Marketing Director of Pambiotics says that the company should use _____ rather than a large sample of customers to test market its new PDA because they have the same general needs as the marketplace,but are likely to face them earlier than the bulk of the market.

Accepted Answer

Lead users are those customers who are in the forefront of the market and are likely to face the same needs and challenges as the bulk of the market but earlier. Hence, they can provide valuable insights to the company to improve the product before launching it to the mass market. Focus groups are small groups of customers who are asked to share their opinions and feedback about a product or service, but they may not necessarily be lead users. "Antichampions" are customers who are actively against the product or brand, and significant suppliers are not likely to provide relevant insights about the needs of the market.

Question 9

A _____ of a product is an early working prototype of a product released to users for testing and feedback.

Accepted Answer

A beta version is a pre-release version of a product that is made available to users for testing and feedback. It is not yet the final version of the product, but rather an early working prototype. Dummy and placebo do not accurately describe a working prototype, and replica implies an exact copy rather than a test version.

Question 10

Dr.Aznuck is a Professor of Information Systems at Mountain Home University.She was asked to be a beta tester for the latest version of Microsoft Office a year before it was released because she tends to use such programs in an advanced way and often develops her own solutions to problems with the programs.She made several suggestions for its improvement.She would be called a(n)

Accepted Answer

A lead user is someone who utilizes a product or service in an advanced way and often develops their own solutions to problems. The fact that Dr. Aznuck was asked to be a beta tester before the product was released and made suggestions for improvement indicates that she is a lead user. The other options do not accurately describe her role in this situation.

Question 11

Paul is an Executive Vice President in a bank.Recently the bank President asked Paul to use his influence to ensure that the online banking project was developed and implemented.Paul is being asked to be a

Accepted Answer

Paul is being asked to use his influence to ensure the successful development and implementation of the online banking project. This role is often referred to as a project champion, someone who promotes, supports, and advocates for the project to ensure its success.

Question 12

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.What is the last step Pioneer will have to take?

Accepted Answer

The last step in the House of Quality process is to evaluate the new design based on the design targets. This will allow Pioneer to determine if the design meets the customer's needs and if the engineering attributes have been successfully incorporated into the machine.

Question 13

Bob King is a Senior Vice President at Associated Grocers,and has been assigned to be the project champion for the development and implementation of a software pricing program.Both the buying department and the pricing department have determined that the new software pricing program is worthless,but they do not tell Bob.This is probably because

Accepted Answer

The answer of Bob King is a Senior Vice President...

Question 14

Project champions

Accepted Answer

Project champions can come from any level in the organization, as they are individuals who advocate for and drive the project forward, regardless of their position.

Question 15

Pioneer Cleaning Equipment has begun the actual design and development including the details of manufacturing,marketing,and operations of a new floor buffing machine.Which stage in the stage-gate process comes next?

Accepted Answer

Stage 4, verify and validate the process for the new product, its marketing, and production is the next stage in the stage-gate process after the actual design and development of the product. This stage involves testing the product, marketing strategy, and production process to ensure that they are feasible and will lead to successful product launch. This stage is crucial in identifying any potential issues or challenges before launching the product.

Question 16

You are considering involving the suppliers of the electronic components used in the DVD player/recorder your company manufactures in the concept development and design of a new version of the product.Research has shown that including suppliers will result in

Accepted Answer

Research has shown that involving suppliers in concept development and design can result in a higher quality product as their ideas and expertise are incorporated into the design. Although there may be some additional time and cost involved in working with suppliers, the potential benefits to the final product can outweigh these concerns. Additionally, involving suppliers in the design process can lead to stronger long-term supplier relations as a result of increased collaboration and communication.

Question 17

Pioneer Cleaning Equipment wants to use The House of Quality in designing and developing a new floor buffing machine.What is the first step that Pioneer should take?

Accepted Answer

The first step in using The House of Quality is to identify customer requirements. This step will provide Pioneer with a clear understanding of what customers want from a floor buffing machine, which can then be used to guide the rest of the design and development process.

Question 18

An "antichampion" is

Accepted Answer

An "antichampion" refers to a person who plays the role of the "devil's advocate" - someone who challenges existing ideas and strategies in order to refine them and make them better. This term is often used in the context of innovation and product development processes, where an antichampion is appointed to play a critical role in identifying potential flaws or weaknesses in a new product or idea. Therefore, option B is the best choice. The other options do not accurately reflect the meaning of the term "antichampion."

Question 19

Which of the following statements is true about parallel development processes?

Accepted Answer

Parallel development processes allow different stages of product development to occur simultaneously, shortening the overall cycle time. Option A is incorrect because parallel development processes aim to improve communication between R&D and manufacturing, reducing the likelihood of creating difficult-to-manufacture products. Option B is incorrect because parallel development processes aim to minimize iterations between design stages by fostering communication and collaboration between teams. Option D is incorrect because parallel development processes initiate product design alongside concept development, allowing the product to be developed in a more efficient and integrated way.

Question 20

The go/kill decision points in the stage-gate process include deliverables that are

Accepted Answer

The go/kill decision points in the stage-gate process involve a gate review where the results of the previous stage are assessed to determine if the project should continue to the next stage or be stopped. Therefore, the deliverables at these decision points are the results of the previous stage, which will be used as inputs for the gate review. A and B are not correct choices as they refer to finished products or inventory, which are not necessarily relevant at this point in the process. D is also not correct as it refers to planning for future gates rather than the decision points themselves.

Quiz 11: Managing the New Product Development Process