Jordan,the CEO of Early Bird,believes that it is important to focus on the quantity of new product ideas generated rather than the quality of ideas generated.He encourages everyone in the company to come up with product ideas,and those that seem feasible are further developed.According to him,it takes several raw ideas to develop one successful new product.Jordan's views reflect the concept of:
A) innovation quotient.
B) innovation diffusion.
C) innovation readiness.
D) innovation funnel.

Question

Quizplus · Accepted Answer

Jordan's views reflect the concept of the innovation funnel, which is a process of generating a large number of raw ideas and gradually filtering and refining them to develop a few successful new products. The focus is on quantity first and then narrowing down to quality.

Jordan,the CEO of Early Bird,believes That It Is Important to Focus