The innovation process at Jupiter Inc.starts with the generation of raw ideas,followed by development of small projects,which later become major developments,and the process finally ends with product launches.According to the concept of "innovation funnel",the wide end of the funnel is occupied by:
A) raw ideas generated.
B) product launches.
C) major developments.
D) small projects.

Question

Quizplus · Accepted Answer

The wide end of the innovation funnel is where raw ideas are generated, which is the starting point of the innovation process.

The Innovation Process at Jupiter Inc