Question 1

What are the four challenges facing ebusinesses outlined in the text?

Accepted Answer

The four ebusiness challenges that the book outlines are identifying limited market segments, managing consumer trust, ensuring consumer protection, and adhering to taxation rules.

Question 2

Ben Schultz decides to purchase an iPad on eBay.After the transaction completes and the money is withdrawn from Ben's PayPal account,the iPad never shows up and the email address of the seller bounces.What issue has Ben encountered?

Accepted Answer

The physical separation of buyer and seller and the merchandise is always a risk that is taken into account when trying to improve the managing consumer trust ebusiness challenge.

Question 3

Which ebusiness tool plays a crucial role in getting website visitors to view more than just the home page by providing clear navigation choices?

Accepted Answer

A content management system plays a crucial role in getting site visitors to view more than just the home page by having clear navigation choices for visitors.

Question 4

What is another term for instant messaging?

Accepted Answer

Instant messaging is also abbreviated to IMing.

Question 5

Internet marketers must develop ___________ to build strong relationships with customers to ensure loyalty.

Accepted Answer

Internet marketers must develop consumer trust to ensure strong relationships with customers to ensure loyalty.

Question 6

What occurs when a system updates information at the same rate it receives the information?

Accepted Answer

This is the definition of real-time communication.

Question 7

Managing consumer trust is a challenge for ebusinesses.Which of the following is a good way to build trust when working with customers over the Internet?

Accepted Answer

Managing consumer trust is a challenge for ebusinesses. Ways to build trust include being accessible and available to communicate in-person, and also by using customers' testimonials that link to your client's website.

Question 8

What is the ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting?

Accepted Answer

Podcasting is an ebusiness tool that can increase marketing reach and build customer loyalty through audio broadcasting.

Question 9

What is a service that enables instant or real-time communication between people?

Accepted Answer

This is the definition of instant messaging.

Question 10

As a trainer for Exempla Healthcare,Tina is faced with many challenges to properly training her new hires.There are over 40 different locations where Exempla employees work across the Chicago metro area.Tina decides to implement some valuable ebusiness tools to help reduce traveling costs,increase speed,and provide flexibility for completing training sessions with all the new hires.Tina primarily uses PowerPoints and videos during her training modules.What is the most effective ebusiness tool for Tina to implement and accomplish all of her training goals?

Accepted Answer

Web conferencing blends videoconferencing with document sharing and allows the user to deliver a presentation over the web to a group of geographically dispersed participants.

Question 11

What is the set of ideas about how all information in a given context should be organized?

Accepted Answer

This is the definition of information architecture.

Question 12

What is a well-planned strategy that ensures the search and navigation functions are easy to use and user-friendly on a website?

Accepted Answer

A well-planned taxonomy ensures search and navigation are easy and user-friendly on a website.

Question 13

Illuminate Live is a lecture program used in schools and is considered a(n)_________ tool.

Accepted Answer

Illuminate Live is a lecture program used in schools that utilizes the ebusiness tool web conferencing to deliver the lecture.

Question 14

Which of the following is a challenge facing an ebusiness?

Accepted Answer

Managing Consumer Trust is an ebusiness challenge.

Question 15

Which ebusiness tool increases the speed of business by allowing the transfer of documents with the same speed as the telephone?

Accepted Answer

Email is an ebusiness tool that increases the speed of business by allowing the transfer of documents with the same speed as the telephone.

Question 16

What is the primary business advantage of using email?

Accepted Answer

The primary business advantage to email is the ability to inform and communicate with many people simultaneously, immediately, and with ease.

Question 17

Companies use __________ as marketing communication channels,discussing everything from corporate strategies to detailed product overviews.

Accepted Answer

Companies use podcasting as marketing communication channels, discussing everything from corporate strategies to detailed product overviews.

Question 18

What converts an audio broadcast for use by a digital music player?

Accepted Answer

This is the definition of podcasting.

Question 19

Which of the below is not considered an advantage of a content management system?

Accepted Answer

A content management system (CMS) can help companies manage the creation, storage, editing, and publication of their website content.

Question 20

What are some of the immediate results businesses found from using instant messaging?

Accepted Answer

All of these were results business found from utilizing instant messaging.

Quiz 14: Ebusiness