The more a marketing plan is based on _____,rather than guesses,the less uncertainty and fewer risks are associated with executing it.

Question

Quizplus · Accepted Answer

By basing the marketing plan on facts and valid assumptions, there is a higher degree of certainty and lower risk involved in executing it. Intuitions and forecasts may not have a strong foundation in reality, while relying solely on past historical data may not account for changes and developments in the industry. Industry forecasts and sales predictions can be helpful, but they should be grounded in actual data and observations to be reliable.

The More a Marketing Plan Is Based on _____,Rather Than