Mass merchandisers,such as Sears Canada,Zellers,and The Bay,can _______ by adding designer clothes sections to their stores.

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Quizplus · Accepted Answer

By adding designer clothes sections to their stores, mass merchandisers can trade up, meaning they can offer higher-end products to their customers and potentially increase their profits. This strategy makes sense for mass merchandisers who want to capture a portion of the market that values designer brands and is willing to pay a higher price for them. It would not necessarily increase use or create new use situations, and trading down would involve offering lower-priced products, which is not the goal of adding designer clothes sections.

Mass Merchandisers,such as Sears Canada,Zellers,and the Bay,can _______ by Adding