Gerber had tremendous brand equity with its baby food.The use of a _____ strategy to use the Gerber name on a bibs,plastic baby bottles,and pacifiers seemed logical.

Question

Quizplus · Accepted Answer

Brand extension involves using an existing brand name to enter new product categories, which seems to be the strategy used by Gerber to extend the brand name to bibs, plastic baby bottles, and pacifiers. Family branding involves using the same brand name across all products offered by a company, which is not the case here. Co-branding involves using two or more brand names on a product, which is also not the case. Blanket branding is not a commonly used term in branding.

Gerber Had Tremendous Brand Equity with Its Baby Food