Some multibrand companies introduce new product brands as defensive moves to counteract competition.Called _______,their chief purpose is to confront competitor brands.

Question

Quizplus · Accepted Answer

The term for introducing new product brands as defensive moves to counteract competition is "fighting brands." The purpose of these brands is to confront and compete with rival brands, hence the name "fighting." The other options do not accurately describe this concept.

Some Multibrand Companies Introduce New Product Brands as Defensive Moves