Many families today hold potluck meals during holidays or special events.Participants bring casseroles,vegetables,breads,and desserts and all share the food.It is easy to forget to take the bowl that you brought to the dinner back home with you.Reynolds responded to this problem by creating Pot Lux cookware,attractive and inexpensive disposable dishes for transporting food.Reynolds has recognized how to use ____ variables to segment its market.

Question

Quizplus · Accepted Answer

Potluck meals are a behavioral variable that can be used to segment the market. Reynolds has recognized this behavior and created a product to meet the needs of those who attend potluck events.

Many Families Today Hold Potluck Meals During Holidays or Special