Many companies have cut travel budgets,so that very few business people are authorized to fly first class.Despite the shrinking pool of business-class travelers,British Airways (BA)has grown market share for its transatlantic business class by offering greater comfort.Promotions to frequent fliers stress that passengers can sleep in fully reclining seats and arrive refreshed to carry out a full day's schedule.BA's strategy is an example of _________ segmentation.

Question

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BA's strategy of promoting the comfort and convenience of their business class seats to frequent fliers is an example of behavioral segmentation, as they are targeting customers based on their behavior and preferences in terms of travel comfort.

Many Companies Have Cut Travel Budgets,so That Very Few Business