As a new market researcher,you spend numerous hours every day using Excel to try to understand patterns that are not apparent on first glance.You are engaged in:

Question

Quizplus · Accepted Answer

Data mining involves analyzing large sets of data to uncover patterns or relationships that may not be immediately apparent. This is exactly what the market researcher is doing by spending numerous hours in Excel to understand patterns.

The other options are also related to data analysis, but they don't fit the description as closely as data mining. 
B) Information extraction refers to the process of extracting relevant and useful information from raw data. 
C) Variable analysis involves examining the relationship between different variables in a data set. 
D) Database management involves organizing and maintaining data in a database system.

As a New Market Researcher,you Spend Numerous Hours Every Day